Sources have told Newfield Partners that Kraft has had a multi-billion offer turned down for the UK company Cadbury.
Cadbury has seen its share price rise on the back of this news, however the current offer for the company has been flatly rejected. This has not deterred Kraft; a spokesman told Newfield Partners that they intend to pursue the take over of Cadbury.
Newfield Partners analysts feel that Kraft will have raise the price of the initial offer to tempt shareholders even more, Newfield Partners expects that for Cadbury’s to be attracted to an offer they may have to offer at least another 30 percent.
Newfield Partners analysts also feel that this bid demonstrates that the global economy is getting better and expect there to be acquisitions as the economy comes out of recession.
The purchase of Cadbury is a logical one for Kraft, the question is though about how much Cadbury is worth to Kraft. Cadbury has trademarked several makes of chocolate confectionery and owns other various confectionery brand names.
Sources from Kraft told Newfield Partners that they see the brands of Cadburys as a very suitable fit with their own brand line. Kraft sees their offer has a very attractive one but Newfield Partners feel that to really go after Cadbury they will have to be more aggressive in their offer.
Kraft are the same company that took over HP Sauce an iconic British brand moved it production over to Holland and destroyed the landmark plant.
If Kraft does the same with Cadbury it would decimate areas in the UK economically. We must fight against these Global Companies that seek to take work and British Brands away from Britain.